Music, creativity & technology
Music with roots
Musical Roots is Carlos Jean's music and creativity company: records, scores, live shows and cultural projects — always with technology as an instrument.
In numbers
- 1998
- Career start
- 0+
- Years of work
- 0
- Latin Grammy nominations
Areas
What we do
Six disciplines under one roof. Musical Roots operates as a production company: each project brings together the team it needs — engineers, musicians, studios, technology partners — on a foundation of more than two decades of real work.
- 01
Music production
Records, artist development and production for labels and independent projects.
- 02
Audiovisual & scores
Original soundtracks for film, series, documentary and advertising.
- 03
Live & touring
Show design, musical direction and touring for stages and festivals.
- 04
Cultural projects
Programmes with institutions, foundations and public bodies around music and talent.
- 05
Brands & sonic branding
Sound identity, campaigns and brand experiences with music at the centre.
- 06
Applied technology
Tools and AI applied to creative work — extending human talent, never replacing it.
Trajectory
Method
Every step of the company's history has moved in the same direction: opening up creation. Technology has never been the headline — it has been the way of working.
Najwajean, No Blood
Najwajean release No Blood (Subterfuge), Carlos Jean's first record.
The starting point is already collaboration and crossover: electronica and film, not a solo career.
Innovation
Problems first
Technology has never been an add-on at Musical Roots. It has been how we solved problems we knew first-hand: how people create together, how a tour gets organised, how the daily work of an industry that moves faster than it can document itself actually gets done.
Since 2024, a central share of the company's resources goes into turning that knowledge into product. Innovation is no longer a side line — it is one of the pillars of Musical Roots, alongside production and audiovisual work.
Four projects are currently in development, at different stages of maturity, from functional MVPs to projects approaching real-world validation. They all begin the same way: from a problem identified inside the industry, not from a technology looking for somewhere to land.
- Contextual music curation and adaptation for physical spaces.
- Live operations and logistics: touring, sessions and travel.
- Networked music co-creation and track management.
- Document processing applied to event production.
In all of them, artificial intelligence extends what a professional can do; it does not take their place.
They will be introduced when they reach the market.
Credentials
Track record
Carlos Jean
Founder & creative director
Producer, musician and composer. Behind records, soundtracks and live projects since 1998, and a long-standing advocate for technology as a way of opening up music creation. Founder of Musical Roots.
Awards won
- Ondas Award 2002 · Best DJ or music creator
- Premios 40 Principales 2010 · Best Spanish Video, for “Ay Haití”
- Premios 40 Principales 2011 · Best Spanish Pop/Dance Artist, for “Lead the Way”
Nominations
- 7 Latin Grammy nominations (2005, 2007 ×3, 2010, 2022)
- 2 Goya nominations for Best Original Score and Best Original Song (2001, 2003)
El Plan B — recognition
- Rose d'Or 2012 · Multiplatform · awarded to the TV show El Hormiguero (7yAcción) for the El Plan B section
- Cannes Lions 2012 · Bronze Lion in Branded Content & Entertainment · Optimedia for Ballantine's (Pernod Ricard)
- El Sol 2011 · Gold for Best use of digital media
- Premios Eficacia 2011 · Gold in Media Effectiveness
- Inspirational (IAB Spain) 2011 · Emerging Project of the Year and Gold in Digital Audiovisual Content
Awards for the El Plan B campaign, held by the brand, agency and broadcaster involved.
Collaborations
- Ballantine's
- Banco Santander / Scuderia Ferrari
- Coca-Cola
- Audi
- Intel
- MGM
- Netflix
- Prime Video
- Subterfuge
- Intermón Oxfam
- Fundación SGAE
Logos: partner logos to be supplied
Contact